OXO - Luxury Re-brand

The brief in this project was to luxurize every day essentials. A brief created by Dragon Rouge Fire Starters.

Stock cubes are cheap, easy and quick way to make either, soup, casserole and gravies. A lot of consumers buy the convenience over the quality. I wanted to focus on elevating the quality of stock cubes and enhance the experience when using them. I aimed for the experience to make consumers feel like they are the chef and they are levelling up their meals like a pro. The packaging and design is inspired by luxury selection boxes.